Well Achievers, it happened, over 100 Blueberry Lemonade smoothies were sold in the month of May! We did it!! Chances are quite good that if you were in the gym at the same time as myself within the last month you heard me exuberantly chatting about how my goal was to sell 100 of the smoothie concoction I crafted for May. While it was a fun, and often very silly endeavor and experience, there is actually a lot to be taken about goal setting from this month long experiment!
Goal setting is important. Goals give focus and direction to your fitness, career, relationship, and overall life journey. Goals provide a foundation of why you’re doing what you’re doing and often can serve as motivation to keep pushing when challenges and adversity arise, which they will. At the core of choosing a goal, it helps to have a destination that matters to you.
Make it Matter
So, with having a meaningful goal in mind, why did I want to sell 100 smoothies? In part the goal was selected due a desire to increase the conversation around the smoothies and nutrition pre-, intra-, and post-workout. Further, I have a real love and enjoyment of competition and challenges, and figured this could be a fun way to do that. At the start of the May I wondered about what the previous high total was for smoothie sales of a single flavor in one month. The answer: 77 Green Monsters in August. It was going to be challenge to beat that number, especially as most members have their flavors and stick to those most of the time. But, I was undeterred and even figured that 77 would not be enough of a challenge. Instead, I set my sights on triple digits. A great big audacious never been seen goal.
The takeaway: Set your sights high and you’ll achieve greatly! Now, with that being said, make goals reasonable, but challenging and big at the same time. Two hundred smoothies may have been a bit much, while 78 would not have been enough. You kind of have to Goldie Locks it and find a happy middle ground, challenging but just right and attainable. Initially your goals can be fluid as you discover where to set your sights.
Break It Down Like MC Hammer
Now that I had my big goal selected I needed to figure out how in the heck I was going to get there! What small steps was I going to need to take in order to get to 100 Blueberry Lemonades out the door? The first thing I did was math it up. I knew that I was going for 100 smoothies sold and had X number of days to accomplish that so I calculated how many smoothies I needed to sell each day. It wound up being roughly four smoothies a day, which already sounds like a more manageable and bite sized goal. Now that I knew four was the total per day I needed to average, I had to look at what I could control in the process of selling four smoothies. Unfortunately, what I couldn’t control was people buying my smoothie, even if it was the most incredible smoothie ever created and the folks at Jamba Juice were already DMing me for the recipe. What I could control however was whether or not people heard about the new smoothie. So with that in mind I talked to everyone! I made signs about the smoothie to ensure the conversation continued when I wasn’t at Achieve. I showcased the brand new Blueberry Lemonade to anyone and everyone who would listen! I talked about how customizable it could be and how wonderful it tasted. I controlled what I could control and focused my attention on making that aspect of the goal attainment as strong as it could be.
The takeaway: It’s hard to reach a destination without knowing how to get there. While having a big huge awesome goal to motivate you is super important, it is equally as important to know what small and attainable steps you can take each and every day to bring you closer to achieving your goal. Further, it’s important to recognize what you can and cannot control on the way to that goal. Controlling what you can and optimizing those factors will mitigate stress and keep your sense of autonomy and ownership of the goal intact, which is going to be a grounding agent during times of stress and challenge.
You Get By With a Little Help From Your Friends
I had a ton of help in accomplishing this goal. I couldn’t have done this on my own, and that’s the case for more goals than not. Once the conversation got started about reaching 100 smoothies sold in May the snowball effect took over. My fellow coaches and our amazing staff started to tell members about the smoothie sales and how there was a goal to get 100 sold. Members began devoting all of their purchases to the Blueberry Lemonade to help me along the way, and some even saved their free smoothie cards just to add to the numbers of smoothies sold. I had a ton of help.
The Takeaway: Success doesn’t happen in a vacuum. When on your way to a great big goal, tell friends and family about it. Bring people with you along the way! Many hands make light work, and when it comes to accomplishing a big goal it helps when friends have your back.
Have fun with the pursuit of the goal. I had a blast pursuing the sale of 100 blueberry lemonade smoothies. It was a great time to chat with people and banter over whether or not they would consider trying the smoothie! It was a chance to be silly, interact with members, and keep things light.
The Takeaway: If you don’t enjoy the pursuit, you probably won’t make the goal. This isn’t to say that it is impossible to accomplish a goal that you don’t enjoy the pursuit of. However, when you consider that the actual experience of chasing down a goal is 99% of the time and effort, and the actual accomplishment is but a brief moment, it makes it more understandable why the pursuit matters just as much, if not more than the actual attainment. If pursuing a goal just isn’t fun then perhaps it is time to reevaluate the methods of pursuit or even the goal itself.
Keep the goal, the goal
Whether or not I accomplished my goal of selling 100 smoothies did not change who I was as a person, my values, or the people I love. While this seems obvious on paper it can be easy to blur the line between accomplishing goals and self-worth and confidence, especially when the goals are deeply personal and meaningful. While the sale of 100 smoothies may have been a fun and silly undertaking for me, I have certainly pursued goals that were rooted to my self as an individual and in my singular focus on accomplishing them I began to over-identify with the process and the outcome, rooting my sense of self to the goal attainment. This is a surefire way to ruin the process, as stress and pressure mount, and if you do ultimately accomplish the goal you find that it wasn’t a magical, life changing experience. Actually, when the goal is built up to be all-important, you find that it’s accomplishment feels kind of hollow.
The Takeaway: Keep the goal, the goal. While the reason for pursuing a goal can be personally meaningful and impactful, whether or not you get there doesn’t have to be. It has become very easy to be caught up in the imagery of success and extraordinary feats, especially with the prevalence of social media. Tying feelings of self-worth to accomplishment and success can become very risky, as the attainment of goals is almost always going to be partly out of our control. Instead, keep your goals set as ideal endpoints, love and own the process of getting there, all the while understanding that the road to success is not linear and evolution in the process or the goal itself are always permitted. Do your best and love the process. Good things will happen as a result!